The power of the crowd greatly influences consumer purchases. Reviews from crowds are what determines the final purchase of a consumer. That is because these reviews are a trusted source that is almost as good as a personal recommendation form a trusted friend or family member. Many brands are utilizing this tool with marketing strategies that are centered around reviews.
Fabetics, for example, is a brand that leans heavily on reviews to help persuade customers. Since 2013, when Fabletics launched its company, it has grown over 200% and is now worth $235 million. Fabletics has over one million members and its success is due to the reviews and the crowd persuasion that is present. Customer reviews help to drive customers to Fabletics ns also help to retain customers as well.
Even famous actresses have taken notice such as Demi Lovato. They love how the clothes make them feel and how they are empowering women to embrace their bodies no matter what their shape or size. The Lifestyle Quiz helps members to get the best fit and outfits.
Kate has grown her company into a $250 million dollar company with little to no background in business. In 2013 The TechStyle Fashion Group partnered up with Hudson to create what we know today as Fabletics. Don Ressler and Adam Goldenberg, the founders of TechStyle Fashion Group, had the idea that an athleisure brand was needed and together with Hudson’s savvy style and design skills, Fabletics was born.
According to Gregg Throgmartin, President of Fabletics, Hudson is easy to work with and is easy-going. that makes it easy to get things done and to progress. She also has devoted a lot of her time to the company and likes to stay involved. That way, she knows what is popular and what is not and can adjust her clothing line accordingly. She also uses the products that she endorses unlike many celebrities. The whole idea behind Fabletics was to have a great product on the market at a fraction of the price of comparable products. Although Fabletics did not become successful overnight, they have gradually scaled and are now a very popular brand because the clothing is well-made nd stylish. Hudson overcame many hurdles and Fabletics is now a top brand in the athleisure market. The company matches each of their clients with the perfect outfit and the company even has numerous retail stores.