JustFab is becoming a new favorite place for millennial fashion shoppers to get their apparel from. This store was founded by Adam Goldenberg and Don Ressler back in 2010 and originally only sold apparel online, but the co-owners have seen the customers’ needs to try on apparel and shoes before buying, so there have also been local stores launched recently. JustFab has been a hit with young women because of its stylish denim, dresses, and shoe galleries, but it’s also opened up men’s and children’s divisions as well as athletic wear. Adam Goldenberg and Don Ressler got into the business not knowing a whole lot about fashion, but their expertise in marketing all kinds of products has helped them grow it.
Adam Goldenberg started back at Intermix Media in the late 1990s. He had been hired there straight out of high school when he started his own company, Gamer’s Alliance. That niche company had attracted Intermix Media’s attention, and they loved how Goldenberg was able to market it. So they promoted him to chief operating officer when he was only 20, making him the youngest executive on a publicly traded company at the time. Goldenberg put his marketing skills to work, helping start subsidiary advertising networks to maximize Intermix Media’s profits.
Goldenberg met Don Ressler who had started FitnessHeaven.com, also bought out by Intermix Media and the two men became best friends. Alena Media was one of their first big revenue-generating companies, and Intermix Media benefited greatly from it. MySpace was also started while Goldenberg and Ressler were still there, but then News Corp bought out the company in 2005, and Goldenberg and Ressler left after becoming dissatisfied with the new leadership.
They decided to start up their own distribution brands, and with an incubator company, Intelligent Beauty they started Brentwood Cosmetics and Dermstore. Not long after, they started coming up with ideas to startup a fashion business called JustFab, and it began to attract the attention of venture capital suppliers and celebrities alike. Kimora Lee Simmons saw how Goldenberg and Ressler were offering trendy but affordable styles, and loved their VIP membership model, so she adopted the new company brand and promoted it to her Twitter audience. Actors Oliver and Kate Hudson took notice of Fabletics when it came out, and both have spoken out about this brand and how much they love it.
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